it’s never been easier to connect with people who speak this language. They
want others to build up their self-image and confidence, and digital connectivity
creates ample opportunity to tell your audience why they’re awesome. Move
beyond general flattery and focus on specifics. Ask yourself, “How can I make
my audience feel good about themselves?”
One option might be developing a blog series that focuses on industry wins, or
spotlights companies that are doing something right. Or if you share an article
with your network, you could point out a quote from the author that really
resonates with you. Don’t just tell your audience you love them; tell them why.
it’s never been easier to connect with people who speak
this language. They want others to build up their self-image and confidence,
and digital connectivity creates ample opportunity.
to tell your One option might
be developing a blog series that focuses on industry wins, or spotlights
ompanies that are doing something right. Or if you share an article
with your network.